Our Mission | The Brand | SIU

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The Brand

Our Mission | The Brand | SIU

Our Mission Main Content

Our mission is fundamental to all aspects of our brand. It’s the foundation that keeps us focused on our goals as an institution and the cornerstone that we build our brand platform on. It’s also a touchstone that reminds everyone involved in this effort that, in the end, it’s not all about ads or taglines; it’s about fulfilling the University’s mission.

Condensed to its core value, our mission reads:

SIU embraces a unique tradition of access and opportunity, inclusive excellence, innovation in research and creativity, and outstanding teaching focused on nurturing student success. As a nationally ranked public research university and regional economic catalyst, we create and exchange knowledge to shape future leaders, improve our communities, and transform lives. -from Pathways to Excellence, A Strategic Plan