Our Brand Story in 30 Seconds | The Brand | SIU

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The Brand

Our Brand Story in 30 Seconds | The Brand | SIU

Our Brand Story in 30 Seconds Main Content


Imagine you’re in an elevator and a fellow passenger asks, “So what makes SIU different?” This person has no frame of reference and you have very little time to explain. It’s tough to disseminate the SIU brand beyond the people who know it best in a concise and meaningful way. After reading this book, you’ll say something like this:

Southern Illinois University has all the brains of a nationally ranked research university and all the heart of a small college. Which means that we continue to focus on teaching and mentorship even as we pursue tier-one research. Our faculty are some of the most cited experts in their fields, and they still give students the personal attention they deserve. It’s these relationships that propel us and shrink the distance between where we are and where we want to be. And why, at SIU, big things will always be within reach.

Of course, this is just the beginning. The following pages contain messaging you can use to give greater detail and tailor to different audiences.