Print Advertising | The Brand | SIU

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The Brand

Print Advertising | The Brand | SIU

Print Advertising Main Content


Forget what you’ve heard. We’re moving forward with the truth. In these print executions aimed at amping up the prospect pool, we’re changing the conversation and showing them that ”This is SIU.”

Advertising – Prospect Print


CREATIVE INSPIRATION: SIU is well-known. Unfortunately for some, what they think they know and the reality can be vastly different. We need to change the conversation. We want them to know that this is a nationally ranked research university. A university where striving for academic success and a focus on the individual are not mutually exclusive—a university with heart. And one where big things will always be within reach. This is SIU.

Advertising – Influencer Print



For the influencer audience (parents/guardians/guidance counselors) we chose to deliver the broad scope of SIU’s accomplishments in a dramatic yet simple way. We decided to let the facts speak for themselves. With such a powerful message in a compact space, we can deliver the brand quickly to those who are the busiest and maybe cause a few double takes.