Creative Elements | The Brand | SIU

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The Brand

Creative Elements | The Brand | SIU

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We’ve show cased a lot of work in this brand book. But as you’re probably well aware, there are many more pieces to produce. There are open houses to promote, awards to tout, and alumni to fire up. With so much waiting to be photographed, written, and printed, how can we make sure there’s a consistent look and feel? The following pages will help.

We’ve included in this section some of the main elements that give the brand its texture and tone. These include colors, editorial cues, photographic styles, and type treatments. Using these elements, you can begin to create communications that will fit in with the “family” of communications already produced.