The Brand | SIU

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The Brand

The SIU Brand Within Reach Main Content


We’re at a crucial point in time. For well over a century, SIU has made lives better. Our  research has produced game-changing innovations. Our students have unearthed   incredible potential and put it to use in fulfilling careers. Our faculty venture to the edge of knowledge and return distinguished as some of the most-cited experts in their fields. And yet, misperceptions linger.

In order to move forward with the momentum these accomplishments deserve, we are changing the conversation. Because with so many options in higher education for prospects to choose from, we need to make it a priority to let everyone know that we’ve been hard at work and that we have the accomplishments to prove it.

We created this book so that when we talk about SIU, we speak with one clear, strong,  authentic voice. When we do that, prospects adjust their first-choice selection, local leaders realize that they have an unmatched partner in Carbondale, and everyone holds little doubt that SIU is an educational powerhouse worthy of tier-one respect.