Our Brand Story in 30 Seconds Main Content
THIS IS A LOT TO TAKE IN.
Imagine you’re in an elevator and a fellow passenger asks, “So what makes SIU different?” This person has no frame of reference and you have very little time to explain. It’s tough to disseminate the SIU brand beyond the people who know it best in a concise and meaningful way. After reading this book, you’ll say something like this:
Of course, this is just the beginning. The following pages contain messaging you can use to give greater detail and tailor to different audiences.