Building the SIU Brand | The Brand | SIU

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The Brand

Building the SIU Brand | The Brand | SIU

Building the SIU Brand Main Content

THE SIU BRAND - WE KNOW WHO WE ARE.

But how do we describe us? More importantly, how do we get others to believe?

The first step is approaching the SIU experience from every angle and defining exactly how it looks and feels. After months of digging and investigating, we’ve created a brand platform consisting of all of our unique brand components. And it all starts with our mission.

The following pages highlight each of these components, adding depth and clarity.

Building the Brand