Brand Personality | The Brand | SIU

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The Brand

Brand Personality | The Brand | SIU

Brand Personality Main Content

THE PASSIONATE ADVOCATE AND THE CHAMPION FOR ALL THOSE WHO WANT TO LEARN.

Personalities aren’t one-dimensional. Institutions have personalities. And like people, those personalities can be a complex mix of traits. It’s important to be able to describe ours so others can identify SIU as a good fit.

Our personality is sketched from the desire of students, the drive of faculty, and the determination of staff. And it’s drawn from our authentic characteristics: being welcoming, collaborative, and intellectually curious.