SIU Gear Main Content
The brand messages come alive in narrow, highly visible student-focused merchandising. Ideally, use shorter verbiage that allows the typography to have impact. The use of words that cleverly contrast in meaning and are in different typefaces (as shown on T-shirt) provides eye-catching interest and promotes SIU as a place of big ideas that are within reach.
In addition to compelling messaging, use the new SIU identity in bold but simple applications (as shown on cap) to promote collegiate pride in personal academic accomplishments.
This brand book provides examples of external messages and language that can readily be adapted for the merchandising environment (refer specifically to Sections 2, 3, 4, and page 6.2).