Creative Expression Main Content
THIS IS WHERE THE BRAND TAKES FORM.
Now that you’ve seen all the thinking that has taken place behind the scenes, it’s time to see how all of that research and messaging come together to form creative expressions with real stopping power.
The following pages contain strategically selected messages and photography assembled into enrollment pieces, web components, and advertising concepts designed to deliver the authentic SIU promise. You’ll see how we’ve adapted the messaging to fit the audience as well as our new approach to photography. Most of all, you’ll get a sense of how to tell the SIU story in words and pictures in ways we haven’t until now.