Billboards/Online Advertising | The Brand | SIU

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The Brand

Billboards/Online Advertising | The Brand | SIU

Billboards/Online Advertising Main Content

REMOVING DOUBT.

“This is SIU” acts as punctuation in most forms of advertising (everywhere but the billboards). It’s not meant to be a tagline and should never be used as such. It’s simply the campaign theme we developed to launch the rebranding effort to a wider audience. “This is SIU” counters the misperceptions with pride.

ThisIsSIU

THE BRAND GOES LIVE.

Banner Ads

In the interactive space, animation rules. It’s also a great opportunity to show how multiple accomplishments all share the same initials: color: SIU.

Banner-ads

OUR BRAND AT 65 MPH.

Out-of-Home

On a billboard, it’s be fast or get run over. So punchy is the key. For our billboard expression, we want drivers to understand “Oh, that’s SIU?” without relying on the additional graphic element or phrase “This is SIU.”

Billboards