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The Brand

ADVERTISING PHOTOGRAPHY: BEING IN THE MIDDLE OF THE ACTION. Main Content

In order to drive home the point that "This is SIU", we developed a documentary/photo-journalistic style that puts the viewer in the middle of the action. We are using black and white tonalities in the current campaign. This black-and-white style intuitively evokes an even greater sense of spontaneity and in-the-moment outlook. We always want to show the context in which the subjects are working to tell the complete story.

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