Communicating the Brand Main Content
BRAND MESSAGING WHERE DO WE BEGIN?
With an institution as multidimensional and accomplished as SIU, finding the starting point is probably the hardest part. During our research, five distinctive “areas” have surfaced that we can use to start any conversation about SIU. Each message can be applied to every college and, while some are better suited to specific targets, all of them can be adapted to fit your audience.
These messages are gateways into the SIU experience. Consider your audience and draw from these messages those points that will have the greatest impact. Use them to help shape speeches, write web pages, craft enrollment materials, and develop appeals for fundraising. They work as a brand framework you can use to express the SIU experience in ways that are both authentic to SIU and relevant to your audience.